ProVape, a US vaping brand has emailed customers and among them Dimitris Agrafiotis who released the notre through his facebook page. All received an ad entitled “Buy Independent (Skip Retail Store)“. The note shows the company’s intention to turn their marketing into agressive by recommending to skip vape shops to get better prices on their devices. It nevertheless conceded that vape shops were useful to newcomers for advices. Class!
The note has not be welcomed by the public in an already fragilized context.
It was an unfortunate tactical advertising approach that has dismayed many retailers who freely express on facebook their (bad) feelings about the company.
Even if a corrective email has been sent later by David Flagg, CEO and co-founder, to apologize for “any confusion” and “tactless note” regarding an email send without his approval, the damage was already done.
The director of Marketing, Dr Tim Klerekoper, have not reacted to the “mistake” issued from his services.
Promotion was made by Tim Klerekoper who attended the French Vapexpo event in September 2014. He participated in a debate on innovation and new technical orientations where he pushed forward the new thread system of their mods, which he thought to be of a much better reliability than the classical 510 connector.