Big Tobacco Uses Gimmicks to Bypass Plain Packaging Rules

Written by academics at the University of Bath, the report is drawing attention to the fact that the world’s major tobacco companies have adopted subtle marketing techniques in order to replace traditional cigarette branding, which in 2016 was banned across the UK. One of the MPs who had devised the plain packaging legislation, is urging … Continue reading Big Tobacco Uses Gimmicks to Bypass Plain Packaging Rules