Given that Altria’s $12.8bn investment in Juul Labs was by the end of last year only worth $250mn, the tobacco giant decided to exchange its 35% stake in Juul for intellectual property rights to some of the group’s heated tobacco prototypes. Shortly after, Altria Group, Inc. (Altria) (NYSE:MO) had announced it was acquiring NJOY Holdings … Continue reading Should Big Tobacco be Used for its Resources or Firmly Considered The Villain?