Term : Lorillard

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Lorillard Tobacco Company.

Lorillard is 3rd tobacco company in the US. The main cigarette brands distributed by the company are Newport and Kent.
Lorillard bought in 2012 the leader of the electronic cigarette in the US, Blu, for 135 million of $. And in 2014, Lorillard bought the company Skycig.
The company is negotiating with Reynolds to merge with the tobacco company.

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Jérôme Harlay
PhD in science and journalist for the Vaping Post. Specialised in scientific topics.