Japan: iQOS Has Led to a Decrease in Cigarette Sales

Philip Morris International (PMI) markets its iQOS device as a less harmful alternative to cigarette smoking. The iQOS device, is a Heat not Burn (HnB) smokeless alternative to combustible cigarettes and works by heating tobacco leaves known as Heets or HeatSticks. These refills which look like short cigarettes, must be inserted into the device and … Continue reading Japan: iQOS Has Led to a Decrease in Cigarette Sales