A barrier against reducing the risks of smoking
The acronym PMTA stands for Premarket Tobacco Applications. It is the sales licence all vape manufacturers must obtain before they can sell their products in the United States.
From 9 September 2020, any vaping product that was not on sale before 8 August 2016, and that has not been authorised by the US Food & Drug Administration (FDA) through a PMTA, can no longer be offered to American vapers.
The problem is that the cost of a PMTA can run into millions of dollars, which is a budget most small independent vape companies simply do not have.