A recreational alternative to smoking… this is what Sarah Jakes, Trustee at the New Nicotine Alliance (NNA) sees when thinking about vaping.
“Vaping is a consumer driven free market solution to the problems inherent in smoking tobacco”, she says in an article published on the Royal Society for Public Health’s blog page. She explains the stunning success of the electronic cigarette by the fact that vapers or the vapour industry have filled a gap left by the failure of public health to deliver a solution for smoking cessation.
A new deal
Now that THE SOLUTION is there, it is time to embrace it and not to reject it, as many try to do.
She acknowledges the individuals who had a “pragmatic view of tobacco harm reduction in order to achieve the potentially massive public health gains on offer via vaping”. Besides the “misleading reports of trivial potential harms and the efficacy of vaping products for cessation”, she recalls “the very essence of why vaping works as a way of reducing smoking”.
The Pleasure Principle
By her holistic approach of vaping, Sarah Jakes makes a contrast with the reductionist view of the legislative body on the e-cigarette. Do not hesitate to read the whole article, it boosts morale and helps to save lives.