A press released by the WVA explained that the concept of NFTs is similar to the concept of digital coins, such as Bitcoin. The difference is that while Bitcoin was created to be a digital currency, NFTs are created as unique collectible assets, which means that they are unique and therefore interchangeable.
Speaking about the NFT launch, WVA Director Michael Landl, spoke of the common factor in blockchain and vaping technologies. “Innovation is the main driver to make our world better. Blockchains can transform the way we do business as much as vaping improves people’s lives and public health. We support innovation and are happy to have found a way to combine enthusiasm for vaping and blockchains. Both these technologies should be embraced instead of feared.”
The “Back Vaping. Beat Smoking” campaign
As part of the “Back Vaping. Beat Smoking” campaign launch this Summer, the WVA announced a bus tour which consists of an electric pink bus travelling across Europe through the months of August and September. The aim is spreading the message that up to 19 million lives can be saved in Europe alone, if policymakers had to embrace the use of e-cigarettes for the purpose of tobacco harm reduction, such as in the UK. The initiative has been gathering stories and testimonies form vapers in the toured countries, with the aim of sharing them with politicians.
“The WVA’s Vape Bus tour will visit many major European cities to meet and engage with thousands of vapers who feel their voices have been ignored. We can only make real change if we are united, as vapers, to spread the message to Back Vaping, Beat Smoking and save 19 million European lives. We will spend the rest of the year organising mass-scale grassroots activism, educational events and advocacy to encourage policy makers to Back Vaping,” said Landl.