And to mark the occasion, the Chinese brand pulled out all the stops. With a live DJ, non-stop entertainment, raffles full of surprises, and exclusive goodies, the atmosphere was electric. The vast vaulted hall, bathed in orange-red light, proudly showcased Geekvape’s new color scheme, a symbol of its completely redesigned visual identity.
A New Logo
Developed in collaboration with the Paris-based agency Royalties, this rebranding goes far beyond a simple logo change.
“It’s a true visual storytelling system—bold, modern, and coherent—embodying the brand’s adventurous spirit and premium positioning,” explained David Jobin from Royalties. An evolution designed as a springboard toward the future.
When asked what values and vision this new identity conveys, the company explained:
“Our new visual identity reflects a modern and dynamic brand vision, embodying our commitment to innovation, quality, and customer care. Its design elements highlight strength, precision, and cutting-edge technology, aligned with our goal of delivering high-performance vaping products. This renewed identity also expresses our dedication to reliability and excellence, aiming to strengthen our connection with consumers and stand out in a highly competitive market.”
Guests at GeekFest also got a first look at the brand’s latest products: Legend 5, Wenax Q2, Peak 2, and Hero 2. Meanwhile, Geek Bar unveiled its newest innovations, the UP10000 and Spark, confirming its leading position in the European market.
A highlight of the evening was Geekvape’s reminder of its remarkable achievement—becoming the first vape brand to reach the summit of Mount Everest. A powerful symbol of perseverance and ambition, accompanied by the announcement of a limited-edition Legend 5 celebrating the event.
Keeping the “Geek” Spirit Alive
Looking back on its first decade, Geekvape shared a message filled with pride:
“In the beginning, we were just a small team of about ten people with a simple dream: to create a powerful, reliable, and unbreakable device—one that could follow users anywhere, whether in sports, outdoor adventures, or daily life. Over the years, we’ve continuously improved waterproofing, dust resistance, and shock protection so that our products can withstand anything. The vaping industry is constantly evolving, but we’ve always kept our geek spirit: exploring the unknown, pushing boundaries, and refusing to compromise. That’s likely what helped us unite so many partners and fans worldwide—and become recognized as a pioneer in the vaping industry.”
A retrospective exhibit retraced the brand’s journey since 2015, featuring iconic products, old logos, and early sketches. Guests also enjoyed interactive experiences like the mirror zone and the Hunt Geekvape challenge, both widely shared on social media.
The Start of a New Decade
eyond the celebration, GeekFest Paris was above all a statement of intent. Geekvape reaffirmed its commitment to innovation, creativity, and community.
Ten years after its founding in Shenzhen, the brand is now present in over 70 countries and continues to push the boundaries of design and durability.
As for the future, the Chinese manufacturer is already looking ahead:
“Our next goal is to make Geekvape a truly global, forward-looking brand. With the launch of our new visual identity, we’re reinforcing our commitment to innovation and to building a stronger, more trusted connection with users around the world. At the same time, we remain deeply committed to shared growth with our partners.”
This tenth anniversary in Paris does not mark an end, but rather the beginning of a new and even more ambitious chapter for Geekvape.
