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The UK to Allow Health Claims for Vaping

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An announcement by the Committees of Advertising Practice (CAP and BCAP), stated that health claims are no longer banned from ads for e-cigarettes. However,...

US study finds that e-cig adverts may encourage smokers to quit

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According to the report published on NBER, there are four times as many nicotine replacement therapy ads than e-cigarette commercials around, and the researchers...