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Study: Minors Recalling E-Cig Adverts Are More Likely Vape

The study titled, “Electronic Nicotine Delivery Systems Marketing and Initiation Among Youth and Young Adults,” was conducted by researchers at the University of Texas....

The UK to Allow Health Claims for Vaping

An announcement by the Committees of Advertising Practice (CAP and BCAP), stated that health claims are no longer banned from ads for e-cigarettes. However,...

US study finds that e-cig adverts may encourage smokers to quit

According to the report published on NBER, there are four times as many nicotine replacement therapy ads than e-cigarette commercials around, and the researchers...