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Health Canada Investigates an Imperial Tobacco E-Cig Ad Campaign 

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The bold campaign was launched by Imperial Tobacco, which sells Vype vaping products through its parent company, British American Tobacco (BAT), and Health Canada...

NY State: Cuomo Targets E-Cig Adverts and Online Sales

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Last October, a lawsuit by the VTA, and local businesses Benevolent ELiquids Inc. and Perfection Vapes, stopped a flavour ban proposed for New York...

BAT Banned From Advertising its E-Cigs on Instagram

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Last week, the ASA directed BAT to remove all ads related to Vype on Instagram, including some influencers' accounts. The decision came after the...

Ireland: E-Cig Advertising to be Restricted

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Last month it was announced that Harris was proposing a ban on the sales of vaping products to young adults aged under 18. Subsequently,...

Canada to Restrict E-Cig Adverts 

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A survey collecting data from over 75,000 students in Grades 9 to 12 in B.C., Alberta, Ontario and Quebec, has indicated a significant increase...

Study: Minors Recalling E-Cig Adverts Are More Likely Vape

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The study titled, “Electronic Nicotine Delivery Systems Marketing and Initiation Among Youth and Young Adults,” was conducted by researchers at the University of Texas....

The UK to Allow Health Claims for Vaping

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An announcement by the Committees of Advertising Practice (CAP and BCAP), stated that health claims are no longer banned from ads for e-cigarettes. However,...

US study finds that e-cig adverts may encourage smokers to quit

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According to the report published on NBER, there are four times as many nicotine replacement therapy ads than e-cigarette commercials around, and the researchers...
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