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New Study Looks Into Factors Influencing Smokers’ and Ex-Smokers’ Use of...

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PMI’s IQOS is the most commonly sold heated tobacco product. The battery operated smokeless alternative to combustible cigarettes, works by heating sticks containing tobacco...

Japan: Another Study Shows HTPs Led to Drop in Cigarettes Sales 

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A paper by Frost & Sullivan in collaboration with tobacco company Philip Morris International (PMI) titled, “Tobacco Harm Reduction and Novel Nicotine and Tobacco...

Heated Tobacco Product “MOK” is Now Available in The Philippines 

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"Just like iQOS, MOK works by the insertion and heating ot tobacco sticks, which in this case are called “COO” instead of “HEETS.” “The...

US: LSU Researchers Say That Heated Tobacco Products Pose Threats to...

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The review was recently published in the American Journal of Physiology-Heart and Circulatory Physiology. Study author Dr. Jason Gardner, Professor of Physiology at LSU's...

A First For Japan: Male Smoking Rate Drops Below 30% 

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The biggest drops were observed amongst smokers in their 20s, with the ratio for men falling by 4.1 points, to 27%, and the ratio...

WHO Statement on The US FDA Decision Regarding HTPs

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Following a lengthy approval process which started four years ago, Altria Group, Inc. (Altria) (NYSE: MO) has recently announced that the U.S. Food and...

Japan Study: Heated Tobacco Products Are Disrupting Cigarette Sales

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Japan is the world's ninth largest cigarette market, and sadly still has very high smoking rates, yet the introduction of HTPs (which are sometimes...

Japan’s Perceptions of Health Risks From Heated Tobacco vs Cigarettes

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The study titled, “Perceptions of Harmfulness of Heated Tobacco Products Compared to Combustible Cigarettes among Adult Smokers in Japan: Findings from the 2018 ITC...