The Blacklist Series
As It would be helpful and effective to provide as much details as possible and write an article that explains everything about this advocacy group known as “The Vaping Legion.” The truth of the matter is that this particular article serves as an announcement in order to keep everyone properly informed, as this is just the beginning of “The Blacklist Series.”
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Taking this into consideration, The Vaping Post will be publishing a series of articles that focuses on defining and analyzing the operation that the Vaping Legion recently launched, which is simply titled, “Blacklist.”
The series of articles following this announcement will be examining exactly why this group of advocates from within the community would want to begin this process and why you should care. What process exactly are we referring to? The process of compiling a list of brands that have become a cause for concern and of course, this list is essentially a “Blacklist.”
What this Means for Eliquid Brands
The Vaping Legion has been researching and collecting data and other information handed over to them from other advocates and consumers for several years. Most of their own research and information provided by others consists of anything and everything vape-related, specifically in terms of safety standards and harm reduction. The Legion is essentially a concerned collective of consumers choosing to actively protect vapor product consumers.
The word “blacklist” is usually involved with boycotting something that may be threatening to another entity. The official definition of “Blacklist” is a list of persons, products or organizations under suspicion, disfavor, censure, etc.
Overall, the “Blacklist” features brands within the vapor industry that could be seen as easy targets for the anti-vapor establishment to use as ammunition to amp up their misinformed argumentative platform. This is where the Vaping Legion deems it necessary to employ such a direct system, one might assume this to be unnecessary. Others may agree this to be absolutely necessary and for many reasons.
Next to come…
We will discuss those reasons in the next article of this series covering the “Blacklist.” As the Vaping Legion believes rebranding is the answer, many businesses being placed on the “Blacklist” could disagree, refuse and protest the idea. Hopefully, the next article may help clear up any confusion as we are considering all the factors that develop the perspectives surrounding this situation.
At this juncture, it is difficult to understand why a business may not want to rebrand, what better marketing campaign could their possibly be in a fast-moving industry where whatever is new and different, is in? Isn’t it a good business practice to continuously optimize your brand, right? Food for thought.