“We would actually expect the impact of this study to be even greater in the U.S. given the higher use and regularity of (menthol cigarette) use,” said lead author Michael Chaiton of the Ontario Tobacco Research Unit and the Dalla Lana School of Public Health at the University of Toronto said in an email.
Cigarette flavours versus e-cigarette flavours
In line with this study, research from Yale School of Public Health and the Centre for Health Policy at the Imperial College in London, had also indicated that if menthol flavoured cigarettes alone were to be banned in the US, there would be a 4.8% reduction in smoking rates, as most smokers would either switch to e-cigarettes, or quit.
Interestingly besides a reduction in smoking as a result of flavoured cigarettes bans, the compiled data had also indicated that if flavours had to be banned in e-cigarettes and allowed in regular cigarettes, vaping would decline by over 10%, and many former smokers would go back to smoking regular cigarettes, hence cancer and mortality rates would increase.
Menthol makes it easier for smokers to smoke
Menthol in cigarettes is known to have a cooling effect when inhaled, hence decreases airway irritation in the lungs, which is thought to make it easier for menthol smokers to inhale deeper and longer. Some research also indicates that menthol may enhance the absorption of nicotine, hence increases the addictive factor of cigarettes.
Read Further: Reuters