“We will be represented in Ukraine by the original American product. The Cigar House Fortuna will become our distribution partner. We will be represented in the six largest cities of the country – Kyiv, Odesa, Lviv, Kharkiv, Dnipro and Zaporizhia. We plan to enter 1,000 retail outlets. Products in stores will appear in the middle of next week,” said General Manager of JUUL Labs for Ukraine and the CIS, Ivan Darkov at a press conference in Kyiv last Tuesday.

“We plan to enter 1,000 retail outlets. Products in stores will appear in the middle of next week”

Darkov said that Juul Labs will oblige each outlet to sign a contract with the distribution partner,  in order to identify every customer who purchases the product. “If an outlet does not comply with the demand, the company will stop supplying its products. We do not plan to go on Facebook, Instagram, as these channels are aimed at popularizing the product mainly among young people, and also sell products through other online sales channels,” added Darkov.

The general manager pointed out that for now Juul Labs has no plans to start manufacturing the products locally. “In Ukraine, there are more than 8 million adult smokers of traditional cigarettes. Based on the price, our product belongs to the premium segment. We plan to have over 200,000 customers for our products in Ukraine in three years,” he added.

Darkov concluded by pointing out that the company intends to be part of local efforts aimed at regulating the e-cigarette market.

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