Researchers have estimated that by 2021, there will be 55 million adult vapers. If disposed of improperly, this large amount of devices could create a massive recycling disaster. “E-waste is a huge problem globally. Anytime we make something that is disposable, we’re essentially stealing from the future,” said Yogi Hale Hendlin from the Center for Tobacco Control Research and Education at the University of California, following a report he conducted last year.
With this in mind, BidiTM Vapor is promoting the responsible production, distribution, and disposal of its devices, through its BidiTM Cares initiative. The brand’s device, Bidi stick, is produced with harm reduction and the environment in mind.
While most vape pens contain synthetic cotton, the BidiTM Stick has a pharmaceutical and medical-rate pad which benefits both the consumers’ health and the environment. This pad protects lungs from droplets and is easier to recycle and decompose than the usual synthetic cotton.
Better quality batteries
Additionally, while most e-cigarettes have batteries containing heavy metals that need extensive treatment to be removed, the Bidi Stick contains a high-quality battery that has been certified by FCC, CE, and ROHS. It is 2.8x more expensive than the usual batteries but also stronger and recyclable.
Additionally, to encourage recycling their product, the brand has launched a sustainable program via which customers can ship back their used Bidi Stick and receive a free one in return. In this manner the Bidi brand is not only encouraging customers to improve their health by using a safer alternative to cigarettes but also make a positive impact on our planet, by choosing a sustainable product.