Now in its fourth year, VApril is organised yearly during the month of April by the UK Vaping Industry Association (UKVIA) and is strongly supported by health entities such as Public Health England (PHE), and also by the vaping industry.
Due to the current coronavirus pandemic, last year’s campaign had to go online in order to reach smokers who were on lockdown. Similarly, this year’s campaign will be launched by a webinar that is free to attend for both UKVIA members and non-members.
Consisting of renowned experts in the field: Clarence Mitchell, John Dunne, Mark Pawsey, Patricia Kovacevic and Clive Bates, the panel will explore how the industry has adapted to the various challenges over the past 12 months and why it’s important to continue addressing the existing misinformation about safer alternatives, when encouraging smokers to make the switch.
Anyone interested in knowing more about VApril, may access information and advice or receive support in switching, can go on www.vapril.org. Smokers who visit the site can download a special “Switch on to Vaping” guide and pose questions online to an expert industry panel. The site offers a number of real life testimonials by former smokers who had their lives transformed by making the switch and it also includes a vaper’s guide to dealing with the Coronavirus.