A recent press release, the Canadian Vaping Association (CVA) highlighted that given that local youth vaping rates are already on the decline, a flavour ban recently proposed by the Canadian Government would be unnecessary, and counterproductive.
Based on evidence from previous studies, tobacco harm reduction and public health experts have long been pointing out that in response to flavour bans, and other harsh restrictions, most vapers tend to switch back to smoking. In fact, multiple studies have indicated that it is thanks to such products that smoking rates are decreasing in most countries.
The Canadian Tobacco and Vaping Survey 2020
The Canadian Tobacco and Vaping Survey, 2020, found that youth vaping has already declined since 2019, and youth daily vaping is at 4.7%, therefore the proposed flavour ban is unnecessary. Moreover, a recent Canadian Tobacco and Nicotine Survey has indicated that between 2019 and 2020, there was a 40% drop in smoking rates in this specific age group, from 13.3% to 8%. This figure is encouraging for Health Canada’s no smoking target (5% by 2035) and this 5% target rate has already been achieved among those aged 15-19.