Of course such fundings are generally avoided as they are considered a conflict of interest. When TIME asked Dr. Jonathan Samet, dean of the Colorado School of Public Health about this funding, he said that he was surprised to learn about the program, “coming from the public health world where such funding is avoided.”
On the otherhand, a representative from CU Boulder said that to CSPV’s knowledge, tobacco companies have never been involved in the LifeSkills curriculum development, and that the Altria branding is not visible at any point. “The center independently facilitates implementation of the program, selection of program recipients, and oversight,” the spokesperson wrote. “At no point are students introduced to any [Altria] branding.”
Why a forbidding approach is counterproductive
Meanwhile, an article on the National Review, rightly points out that given teenagers’ natural inclination to rebel and be curious towards any forbidden behavior, the approach that American policymakers and activists’ are taking to combat substance use and even vaping, is very likely being counterproductive.