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UK: BAT Promoting E-Cigarettes Despite Ads Ban

In line with the EU Tobacco Products Directive (TPD), Rule 22.12 of the UK CAP Code forbids the promotion of unlicensed nicotine-containing e-cigarettes in...

UK: E-Cig Businesses Banned from Advertising on Instagram

In line with the EU Tobacco Products Directive (TPD), Rule 22.12 of the UK CAP Code forbids the promotion of unlicensed nicotine-containing e-cigarettes in...

BAT Banned From Advertising its E-Cigs on Instagram

Last week, the ASA directed BAT to remove all ads related to Vype on Instagram, including some influencers' accounts. The decision came after the...

The UK to Allow Health Claims for Vaping

An announcement by the Committees of Advertising Practice (CAP and BCAP), stated that health claims are no longer banned from ads for e-cigarettes. However,...

UK : Complaint against ads promoting vaping for harm reduction

In 2016, the EU's Tobacco and Related Products Regulations 2016 (TRPR), decided to regulate e-cigarettes as tobacco products. This came to pass after fierce...
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