In a communication with The Vaping Post, Go Smoke Free shared the following :
- “VIP, Vapestick, 10 Motives and Vype: Owned by subsidiary company Nicoventures Holdings, which is in turn owned by British American Tobacco
- Socialites: Owned by Stada UK Holdings, which is owned by Stada Arzneimittel AG
- V2Cigs/Vapour2 UK: Owned by VMR Products, which is owned by Huabao International Holdings
- Blu: Owned by Fontem Ventures, which is owned by Imperial Brands
- Nicocigs: Owned directly by Philip Morris
We found five vaping brands that were directly owned by a tobacco-free parent company: Totally Wicked, The Electronic Cigarette, Vape Emporium, ECig Wizard and TCcigs”
Go Smoke Free added that with Imperial Brands Plc acquisition of U.K. based e-liquids manufacturer Nerudia, it will be interesting to see whether Big Tobacco will keep trying to increase their hold on vaping brands. This is generally expected to be the case since the public is becoming more health conscious and smoking rates keep declining.
Is extending their business to safer alternatives, Big Tobacco attempt to survive?
Last September, Philip Morris International Inc. (PMI), announced that it will allocate $1 billion to setting up a foundation that will fight smoking, and then dispense a further $80 million yearly towards the project for 12 years. This is probably the boldest statement of the several released recently by PMI, who are clearly trying to convince that they are serious about combatting smoking.
Last year PMI also made headlines when Andre Calantzopoulos, the company’s CEO said that he would like “to work with governments towards the “phase-out” of conventional cigarettes”. Additionally Peter Nixon, the Managing Director for UK and Ireland had said, “We want to move towards a smoke-free future and a lot of that is incentivising people to move across from cigarettes to something that is less harmful.”