Imperial Brands’ cigarette sales had declined in the first half of its 2017 financial year, and as the company’s competitors are steadily investing in safer alternatives, it comes as no surprise that Imperial would follow suit. The tobacco company is expected to announce the acquisition next week, whilst releasing its latest financial report.
Imperial maintains position in the vaping market
Unlike its competitors BAT, PMI and Japan Tobacco, Imperial has so far refrained from investing in HnB products and has maintained focus on the vaping market. In 2013, the tobacco company acquired Dragonite’s e-cigarette business, whilst in 2014 it moved to purchase Blu, which at the time was the world’s leading e-cigarette brand. The following July, Imperial acquired Austrian e-cigarette manufacturer Von Erl GmbH.
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