This exhibition area will cover 23,000sq m, which estimated that more than 1,000 brands and 30,000 visitors from 25 countries and regions will participate in this show.

As one of the biggest cities and the economic center in China, Shanghai not only promotes the regional economy and trade development, but also led a new trend of “Internet + new retail” for e-cigarette industry. With its geographical advantage, very close to Zhejiang & Hangzhou Province, the vital provinces of e-commerce and micro-business in China, this show is expected to enable the e-cigarette industry to open a new chapter of vape trend in the retail sector.

Moreover, many specialized experience centers and vape shops are turning offline now especially in Shanghai, which draws a lot of attention from consumers. Take Shanghai as an example, the number of physical vape shops has been increased from 9 in 2015 to nearly 100 in Shanghai in the past two years.

With the increase of residents’ income, adults who want to quit tobacco pursue more for fashionable and quality lifestyle goods. The e-cigarette are also one of them and have become a new favorite and it is expected to become the future of the industry. With such industry opportunities, IECIE will create a good product display and marketing platform for exhibitors to show the charm and market prospect of  ‘vape culture’.

The visitor pre-registration of IECIE has already been opened on the official website (, hope you all can enjoy the IECIE Shanghai Vape Culture Week!

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In-house journalist at the Vaping Post. Covering international news.