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Research keeps indicating that restricting e-liquid flavours may discourage smokers from switching to the proven safer alternatives that could save their life.
Flavour bans are spreading swiftly across the state of California. Starting from San Francisco, Oakland and Richmond, next on the list are Sacramento and Los Angeles. However, in what will be considered a minor victory for public health, the council members of Oakley City have agreed that while age restrictions need to be enforced, banning the sale of legal products is unnecessary.

An article on pro-vaping and harm reduction website ‘NOTBlowing Smoke’, added that the councillors think that such a ban would be “silly, and that people need to parent their kids and that is not a job for the government.”

The danger in banning e-liquid flavours

On the other hand, scientific studies keep indicating that implementing such bans may come at a price. In line with previous research, a recent large scale peer reviewed study published in the journal Harm Reduction last July, seems to confirm that restricting e-liquid flavours may discourage smokers from switching to the proven safer alternatives that could save their life.

The study in question indicated that the most commonly used e-liquid flavours in the US are fruit/fruit beverage at 82.9%, whilst the second most popular kind are dessert/pastry flavours at 68.5%. “The data suggest that U.S. vapers’ journeys towards quitting smoking are increasingly likely to start with, progress to, or be sustained by frequent use of vaping devices containing non-tobacco flavours”, said lead researcher Dr Russell.

Flavours key to switching, study finds

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