A total of 86% of the participants rightly assumed that e-cigarettes are safer than combustible cigarettes, with only 2% inaccurately thinking that e-cigarettes are equally harmful, or more harmful than regular cigarettes.
With regards to flavours, a total of 40% of the respondents reported using fruit flavours, and 25% candy flavours. A significant 35% said they use tobacco-flavoured e-liquids, and when asked how they would react if all flavours with the exception of tobacco would be banned, only 20% percent said they would switch to tobacco flavours.
Banning flavours would feed the blackmarket
A total of 31% said they would resort to purchasing their preferred flavours on the black market, while 9% said they would start smoking again. With regards to risk perceptions, 86% of the participants said they believe e-cigarettes are less harmful for them than regular cigarettes.
“Our survey confirms previous research that e-cigarette flavors are crucial for adult smokers. A flavour ban must be avoided at all costs, because it would lead many vapers to buy unregulated products on the black market or to start smoking again. And this would endanger the great opportunity that many more smokers”
Read Further: Real Wire