This report offers an overview of the market situation in South Africa. In 2021 the market share was reported to be 10% higher than 2020, and this could be due to a reported popularity of disposable e-cigarettes. Independent vape retailers are currently positive about the future, however the possibility of further restrictions concerns them.

The new Control of Tobacco Products and Electronic Delivery Systems Bill, first announced in May 2020 by Deputy Health Minister Joe Phaahla, has been going through a review process. It would prohibit smoking in public spaces, and also set in place stricter e-cigarettes regulations, that include restrictions on the use, marketing, and sales of certain tobacco products. Moreover, it would set in place a provision allowing the government to implement a “100% public cigarette ban”.

The proposed vape tax

Moreover last December, South Africa’s National Treasury published a discussion paper outlining a plan for a tax on vaping products whether they contain nicotine or not. “Unlike conventional tobacco products, these products are mostly unregulated in South Africa, hence the Department of Health has also started a process of amending the current tobacco control legislation to include these products in the regulatory framework,” said the publication. “Similarly, other governments around the world have started a process of regulating the consumption and use of ENDS through tax and non-tax measures.”

The proposal document was open for comment until 25 January 2022, and indicated that a tax could be introduced on both devices and e-liquids/capsules, which would allow for the products to be taxed relative to their nicotine content level. Meanwhile, following the COVID-related temporary ban on the sales of vaping products in 2020, prices for both hardware and e-liquids have stabilised in 2021, says the report.

The topics covered in the report are as follows:

  1. 1 Executive summary
  2. 2 Market background
  3. 3 Market size and vaping population
  4. 4 Form factors
  5. 5 Distribution split
  6. 6 Popular brands
  7. 7 Pricing
  8. 8 Vape store insights
  9. 9 Heated tobacco

Companies Mentioned

  • Vuse
  • Vaperite
  • Vapeking
  • Evolution Vape
  • Smok
  • Voopoo
  • Geekvape
  • Vaporesso
  • Uwell
  • Aspire
  • Voom
  • Hellvape
  • Eleaf
  • Yuoto
  • TKO
  • 8 Ball
  • Nostalgia
  • Bewolk
  • Joose
  • Nasty Juice
  • Jam Monster
  • Majestic Vapor
  • Loaded
  • Snow Cone”

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In-house journalist covering international vaping news.