The “Quit Tobacco App” helps users identify the triggers, set their targets and manage cravings while helping them stay focused on quitting. “Tobacco is deadly in every form. Innovative approaches such as this app are much needed to support people who give up tobacco, which they may be aware is harmful but are unable to quit for various reasons,” said Dr Poonam Khetrapal Singh, Regional Director, WHO South-East Asia Region, at the app launch.

WHO’s Microplastics Iniative

Meanwhile, in partnership with UNEP the World Health Organisation Framework Convention on Tobacco Control (WHO FCTC) is launching a social media campaign with the aim of raising awareness about the negative environmental and health impacts of microplastics found in cigarette butts.

UNEP’s Clean Seas campaign is a global coalition comprised of 63 countries devoted to ending marine plastic pollution. The campaign aims to combine the two agencies’ respective experience and resources to tackle this worldwide problem.

The campaign will use social media platforms to engage influencers, as well as UNEP’s Goodwill Ambassadors and Young Champions of the Earth. It will include a political advocacy angle by highlighting a recent European Union directive that requires all tobacco products with plastic filters to be labeled clearly.

Read Further: The Indian Express

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