The campaign was first launched in the Summer of 2021 when the WVA unveiled a new graffiti mural outside the European Parliament at the European with a clear message: 19 million lives could be saved in Europe by endorsing vaping.

At the time, the launch was attended by a number of vapers around Europe and MEP Peter Liese and WVS director Michael Landl, highlighted the potential of vaping products. “Vaping has the potential to save 19 million lives in Europe. Tomorrow, the Beating Cancer Committee in the European Parliament (BECA) meets to discuss proposals to reduce the harm caused by smoking tobacco. They have the opportunity to make history and save lives IF they back vaping as a tool to beat smoking. Our message to them is clear – choose science and save lives”.

This time round, the campaign was launch on October 5th in Strasbourg, France with a Don’t Let 19 Million Lives Fall protest art installation, and will spread across ten cities within six countries between October and November 2022. The campaign will be coinciding with the ongoing review of the Europe-wide tobacco legislation, Tobacco Products Directive (TPD).

Sensible vape regulations can save 19 million lives

The WVA has previously participated in the EU Commission’s public call for evidence to speak out against flavour bans and excessive regulation. With this campaign the group aims to once again give the European vaping community a voice, in sharing their smoking cessation experiences via vaping.

“We are back on the road but yet carry the same message: by backing vaping we can beat smoking and save 19 million lives with sensible regulation. The EU call for evidence has seen a record number of 24 thousand responses which shows that consumers want to embrace tobacco harm reduction and it happens that vaping has been proven the most successful so far. We will host community events and protests in France, Poland, Czech Republic, Italy, Portugal and Belgium to draw attention to one of the most crucial pieces of legislation that is on the table for the future of vaping. It is time for politicians to listen to consumers. So we will make them listen,” said Landl.

WVA Holds Art Installation in Brussels to Highlight The Importance of Vape Flavours

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