NIXX should be launched during the first part of 2019, and HnB device Pulze may be released before that.
Imperial Brands’ cigarette sales had declined in the first half of its 2017 financial year, and as the company’s competitors are steadily investing in safer alternatives, it comes as no surprise that Imperial would follow suit.
Last Tuesday, the company’s chief executive Alison Cooper, announced that NIXX should be launched during the first part of 2019, and Pulze may be released on the market even before that. The announcement came a day before a capital markets day in London, where Imperial will be discussing its “next-generation products”.
In 2017, Imperial Brands Plc acquired U.K. based e-liquids manufacturer Nerudia. Despite the success of e-cigarettes, an article on Reuters pointed out that some investors are concerned that vaping products will not be as profitable as cigarettes, however Cooper reassured that Imperial has a clear route to similar levels of profitability.
