Home Business IQOS Market Share Increases as Other HnBs Struggle

IQOS Market Share Increases as Other HnBs Struggle

Philip Morris International (PMI) has seen an increase in IQOS shipments in 2019, while its competitors Japan Tobacco (JT) and Imperial Brands, are expecting losses.

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In 2019, PMI posted a 44.2% increase in iQOS shipments, to 59.7bn units, with a 40.7% rise to 17.1bn units in the last quarter of the year.

Excluding the US, PMI has witnessed a market share increase in IQOS markets by 1.4 percentage points to 5%.
Excluding the US, the tobacco giant has witnessed a market share increase in IQOS markets by 1.4 percentage points to 5%. At the end of 2019, it was calculated that there were a total of 13.6m IQOS users, of whom 9.7m were former smokers who had switched to the safer alternative.

Meanwhile as of February 1st, Japan Tobacco (JT) has cut the prices of its Ploom Tech and Ploom Tech+ hybrid, as even in their home market, the devices continue to lag behind both IQOS and British American Tobacco (BAT)’s Glo.

Similarly, Imperial Brands, the tobacco company which manufactures Blu, is expecting “significantly lower” year-on-year net revenues on its “next generation products” (NGP) as a direct consequence of “regulatory uncertainty and adverse news flow” affecting the market both in the US and Europe.

Read Further: E-CigIntelligence

Korea: Market Share of HNB Devices Soars over 2 Years

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