“Juul targeted young people and misled them about their products,” said Stein in a 2020 press release. “My goal in bringing this case is to protect them. I am pleased that the Court has allowed this important case to move forward. We cannot allow another generation of North Carolinians to become addicted to nicotine because of these reckless and illegal business practices.”
As a result of the proceedings, last month Juul Labs reached a $40 million settlement and agreed to limit its sales and marketing practices, in order to minimize youth access to it’s products.
Puff Bar flavours’ “hip” descriptions make them appealing
Similarly last month, Stein said he is concerned that the “hip” descriptions of Puff Bar flavours make them appealing to kids. “We are actively investigating Puff Bar and other companies at all stages of the distribution chain, from manufacturers to retailers and everything in between to ensure they are not profiting off kids,” he said. “Where I find illegal behavior, I will not hesitate to take legal action.”
In addition to launching a state-wide investigation into Puff Bar, the Attorney General said he is also still not done with Juul. He said the State will be suing Juul founders Adam Bowen and James Monsees, for personally contributing to the company’s policy of marketing their products to minors.
Read Further: Salon