Swedish Match said that Tobacco Gold is the ideal product for those who want to prevent the health risks from tobacco consumption whilst still consuming nicotine.
In a bid to attract nicotine users who enjoy the taste of tobacco, Zyn has launched a new flavour, Tobacco Gold, which is available in medium (3mg) and strong (6mg) strengths. Swedish Match said that when developing the product they had in mind those consumers who would have not considered nicotine pouches, due to preferring the taste of tobacco over the selection of other flavours available.

Nicotine pouches are tea bag-like pouches which are placed under the upper lip for about 15 to 30 minutes depending on one’s preferred nicotine dose. While similar to snus, they have the added benefit of being tobacco-free, odour-free, and unlike snuff they do not require spitting. Sadly, nicotine pouches have been banned in some countries including New Zealand.

Swedish Match said that Tobacco Gold is the ideal product for those who want to prevent the health risks from tobacco consumption whilst still consuming nicotine. “We’re delighted to be the only major brand to supply tobacco flavour nicotine pouches as we’ve seen this to be the most desired flavour for users,” said country manager of ZYN, Darren Griffin.

A 2021 study titled, “Chemical characterization of tobacco-free “modern” oral nicotine pouches and their position on the toxicant and risk continuums,” analyzed NPs for 24-26 compounds applicable to oral tobacco. Furthermore, the estimated daily toxicant exposure from NP use was calculated and then compared to the toxicant profile of NPs, as well as that of tobacco/nicotine products spanning the risk continuum.

NPs carry less health risks than snus

The compiled data indicated that when compared to cigarettes, Swedish snus was found to carry significantly fewer health risks. Compared with snus, NPs had lower levels of 10 HPHCs and comparable/undetectable levels of a further 13. The researchers found that across the product categories analyzed, NPs and NRTs had the lowest toxicant profiles and estimations of relative toxicant exposure.

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