The GSTHR project, a report by UK public health agency, Knowledge•Action•Change (K•A•C), equated the 20% increase to 82 million in 2021 from 68 million in 2020. The figures available in the new GSTHR Briefing Paper were based on 49 countries and were obtained by combining data from different sources including the 2021 Eurobarometer 506 survey.

Discussing the findings, GSTHR data scientist Tomasz Jerzyński highlighted the increased vaping rates in specific regions. “As well as the substantial growth in the number of vapers globally, our research shows there has been rapid uptake of nicotine vaping products in some countries in Europe and in North America. This increase is  particularly significant, because in most markets, these products have been available for only a  decade.”

The largest vape market is the US at $10.3 billion

The report revealed that the largest vape market is the US at $10.3 billion, followed by Western Europe ($6.6 billion), Asia Pacific ($4.4 billion) and Eastern Europe ($1.6 billion). Addressing the importance of this research, KAC Director and Emeritus Professor at Imperial College London, Professor Gerry Stimson, said that when taking into account all the propaganda and efforts against vaping, these figures are very encouraging.

“As this updated data from the Global State of Tobacco Harm Reduction shows, consumers find nicotine vaping products attractive and are switching to use them in increasing numbers worldwide. This is in spite of prohibitive policies in many countries who  follow the World Health Organization’s anti-scientific stance against tobacco harm reduction, thanks  to Michael Bloomberg’s billions and his personal zeal for a war on nicotine.”

“In order to reduce the devastating harms from smoking that lead to eight million deaths every year, governments must be pragmatic. As a tool to reduce harm, nicotine vaping products, as well as other  safer nicotine products, should be accessible and affordable to people around the world who want to  switch away from deadly combustible cigarettes.”

Market Research Report Estimates E-Liquid Market Will Be Worth $3.4 Billion Globally by 2028

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In-house journalist covering international vaping news.