Following its $1.2 million investment in overseas markets, Juul Labs had launched its small flash drive-sized vaping device in the United Kingdom in July 2018. At the time, Juul Labs’ president for Europe, the Middle East and Africa, Grant Winterton had pointed out that Britain was Juul’s third market after the United States and Israel, partly because it boasts the world’s “most supportive government” in relation to endorsing the devices as harm reduction tools.
“We are adamant that no young person or non-smoker should ever try our product”
To date, the device had been stocked in Boots, Sainsbury’s and specialist e-cigarette stores, but with the planned expansion Juul Labs intends to start selling its products in around 55,000 British outlets.
UK vapers will have the opportunity to purchase apple, mango and berries flavours that are no longer available for sale in the US. Following the US FDA’s efforts to crackdown on Juul Labs and teen vaping, the San Francisco-based e-cig manufacturer had decided to stop selling flavoured e-liquids in brick-and-mortar stores across the US last November.
Juul marketed as a smoking cessation product
Despite this, the company insists that none of its products are marketed at children and that it does not pay “social influencers” to promote them. “JUUL Lab’s mission is to improve the lives of the world’s one billion adult smokers by eliminating smoking, the leading cause of preventable death. We are adamant that no young person or non-smoker should ever try our product,” said a company spokesperson.
“Since launching in the UK last year, we have implemented strict policies to prevent anyone underage accessing our product: exceeding legal and regulatory requirements.”
Read Further: The Telegraph