The roll-out across EU countries of Juul, has been hampered by limits of 20 milligrams of nicotine per millimetre of liquid, compared to 59 in the United States. The San Francisco-based manufacturer says that this makes their product less effective as an alternative to cigarettes for heavy smokers.

This argument has been backed by science. A recent review of research related to NRTs, has indicated that smokers who use higher doses of nicotine are more likely to quit than those using lower doses. The review also found that some smokers may even benefit from using two forms of NRT rather than one.

The negative effects of the TPD

Smokers who use higher doses of nicotine are more likely to quit than those using lower doses.

In line with this in the UK alone, data released last Summer by the Office for National Statistics (ONS) had indicated a change in the positive downward trend of smoking cessation rates that the country had been boasting.

For the first time in years, adult smoking rates have increased and the rapid growth in the numbers of people switching from smoking to vaping have dropped significantly. Sadly this trend had been predicted due to the TPD restrictions. Infact, anti-smoking experts have been explaining why a post-Brexit Britain should consider getting rid of the ineffective EU-wide e-cig regulations, which have led to this stall in progress.

Meanwhile Grant Winterton, EMEA president of Juul said that the company intends to raise this issue. “We will put forward our position that we think the limit should be increased,” he said, looking ahead to a TPD review in 2021. “At the moment I would say there is quite a lot of resistance to that.”

Read Further: euronews

The “Let’s demand smarter vaping regulation!” European Citizens’ Initiative

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