Last November Juul reached a $40 million settlement with North Carolina and agreed to limit its sales and marketing practices,
In line with claims by other lawsuits, AG Bob Ferguson accused Juul of marketing its products to minors. Despite the settlement, Juul admitted no wrongdoing and was quoted by  the Associated Press as referring to the action “another step in our ongoing effort to reset our company and resolve issues from the past.”

As part of the settlement agreement, Juul is not allowed to promote its products on social media or use any marketing tactics that could appeal to adolescents. The brand agreed to monitor and report social media posts from underage users about its products and to require an adult’s signature on delivery of products purchased online.

North Carolina vs Juul

Similarly a 2019 lawsuit filed by North Carolina’s Attorney General John Stein, accused Juul of illegal business and marketing practices. In 2020 the manufacturer appealed to get the lawsuit dismissed, however, the State’s Senior Judge Orlando Hudson, ruled in favour of Stein, and denied the dismissal.

“Juul targeted young people and misled them about their products,” said Stein in a 2020 press release. “My goal in bringing this case is to protect them. I am pleased that the Court has allowed this important case to move forward. We cannot allow another generation of North Carolinians to become addicted to nicotine because of these reckless and illegal business practices.”

As a result of the proceedings, last November Juul Labs reached a $40 million settlement and agreed to limit its sales and marketing practices, in order to minimize youth access to it’s products.

Read Further: Engadget

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