Snus is a moist powder tobacco product that is placed under the upper lip for extended periods. It is considered as an effective harm reduction product which has helped thousands quit smoking and is mostly popular in Norway and Sweden. In fact the popularity of snus has led to these two countries reporting the lowest rates of lung cancer in Europe.
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US Snus industry
The report looks into the product’s pricing, revenue and growth rate forecast from 2017 to 2022, whilst breaking down the the manufacturing cost and processes. It analyzes the industrial chain, sourcing strategies and the sales and distribution of snus, and is concluded by looking into research findings pertaining to the product.
Another option for harm reduction
Anti-smoking experts will regard the growing popularity of the product in the US as a positive step forward for public health. “E-cigarettes are having a major impact, but they don’t work for everyone in all circumstances. We want to see wide availability of all safer nicotine products as alternatives to smoking.” said Chair for the New Nicotine Alliance (NNA), Professor Gerry Stimson back in January. Increasing the variety of harm reduction products, increases the likelihood for smokers to find the method that most suits them, hence optimizing their chances of quitting.