Ambrose played a part in introducing e-cig regulations, with the aim of combating the marketing of flavoured vaping products.
Juul CEO K.C. Crosthwaite announced the board appointment earlier this month. He pointed out that during her tenure as health minister, Ambrose played a part in efforts to introduce regulations with the aim of combating the marketing of flavoured vaping products and set in place a tax on cigarettes.

In recent months, Juul has been incessantly accused by lawmakers, health entities and angry parents alike, of fueling the current alleged teen vaping “epidemic”. Since its merger with Big Tobacco company Altria, the manufacturer has understandably lost credibility as having harm reduction at heart, and also been on the receiving end of multiple lawsuits.

Juul is strives “earn the trust of our shareholders”

To this effect, the San Francisco-based manufacturer has been doing its utmost to win the public’s favour. Crosthwaite said Ambrose’s appointment, will help the company “work to earn the trust of our shareholders.”

“Smoking remains the leading cause of preventable death in the world, and supporting the potential of harm reduction for adult smokers is an important goal for individuals and health systems,” said Ambrose in an emailed statement. “However, these new technologies will not succeed in eradicating cigarettes unless businesses and regulators work together to successfully fight the problem of underage use. We must solve both.”

Last month, Juul applied for a patent of a device powered by artificial intelligence, which could help users quit “juuling” by reducing their daily nicotine consumption. Additionally, in another effort to tackle the high rates of use by teens, last March, Juul also announced plans of launching a device with an age verification system that unlocks for use only to people who are at least 21 years of age.

Read Further: CBC

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