Christian Floss filed his complaint in the federal court of Chicago, saying that he’s addicted to nicotine because of Juul. Floss claims that the product’s advertising leaves out important safety information pertaining to their addictive potential. Unless the court stops Juul, “the harms will continue as minor children will continue to be exposed to their deceptive youth marketing campaigns,” read Floss’ complaint.

Juul has just launched a new product that is able to collect information regarding the user, even tracking when and where they vape.

The lawsuit also names Altria and Philip Morris, and these companies are facing similar lawsuits in other courts.

Last April, parents of a Florida teenager filed another lawsuit against Juul/Altria, alleging that their son had become addicted to the Juul device and accusing the companies of fraud, negligence, and violation of the RICO statute.

Meanwhile, Juul insists that it has never targeted teens. “Our product has always only been intended to be a viable alternative for the one billion current adult smokers in the world,” said Juul spokesman Ted Kwong in a statement. “We have never marketed to youth and do not want any non-nicotine users to try our products.”

Efforts to fight teen vaping

Kwong also mentioned the company’s efforts towards curbing teen vaping. The manufacturer has in fact just launched a new product that is able to collect information regarding the user, even tracking when and where they vape. Additionally, the new device is able to utilize a facial recognition feature to keep it out of children’s hands.

Read Further: C/Net

Juul Labs donates $3 Million to Coalition Fighting SF E-Cig Ban

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