The roll-out across EU countries of Juul, has been hampered by limits of 20 milligrams of nicotine per millimetre of liquid, compared to 59 in the United States. The San Francisco-based manufacturer says that this makes their product less effective as an alternative to cigarettes for heavy smokers, and this argument has been backed by science.

A vape shop owner who imports Juul products directly from the US, said they accounted for 25% of his turnover.

Meanwhile last month, Dutch newspaper Volkskrant reported that vaping shops across Amsterdam are still selling the original high nicotine-containing versions of Juul. One owner who imports Juul products directly from the US, said that they account for 25% of his turnover. “Every day there are more customers for it,’ he said.

Reinskie Talhout, a tobacco specialist at local public health organization RIVM, is concerned. “They make it easier to inhale the vapours from e-cigarettes and make the product highly attractive to beginners. We need to keep a close eye on this product.”

To this effect, enforcement has been set in place and Dutch health and safety watchdog NVWA, has fined seven Amsterdam-based companies for selling the products illegally, with fines ranging from €450 to €4,500.

Junior health minister Paul Blokhuis, stated that the sale of the illegal product is ‘unacceptable’. “I think the trend among teens to try e-cigarettes or shisha pens is a worrying one. That is the reason why the national prevention plan contains measures to limit the use and visibility of e-cigarettes,” he told local paper Parool.

Higher doses of Nicotine more effective for smoking cessation

Meanwhile, a recent review of research related to NRTs, has indicated that smokers who use higher doses of nicotine are more likely to quit than those using lower doses. This review had also found that some smokers may even benefit from using two forms of NRT rather than one.

Read Further:

GFN 2019: “It’s Time to Talk About Nicotine”

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In-house journalist covering international vaping news.